Product Design | Branding | Packaging Design | Creative Direction | Styling | Photography
FOLK is my latest collection of jewellery inspired by folk art from around the world, shapes for the collection were inspired by traditional quilts, tapestries and paintings. The graphic identity for the collection, in contrast to the theme was designed to be bold and bright, with packaging inspired by vintage info-graphics. The imagery and styling gives a nod to a traditional folk style of dressing with a more contemporary and playful feel, teamed with natural botanicals to give the images depth and softness, and give context to the flora shapes included in the earring designs.
