Brand Identity | Creative Direction | Colour Palette | Stationery Design | Web Design (Working with existing brand logo)
'HOOS' is an independent Scandinavian-style lifestyle store in Glasgow's West End. 'HOOS' had a brand identity that was ready for a refresh to catch the attention of its growing audience. I modified the existing logo, in line with the new bold direction, and delivered a new color palette, type kit, and slogan. Using the new brand kit I designed a range of stationary and promotional materials and updated the website and socials.
Brand in use on Instagram
Website Design
